The Impact of Long Term Relationship, Process Integration, Cooperation On Supply Chain Management Performance And Competitive Advantage

UCI AFRILIYANI, BAMBANG SUNARKO

Abstract

This research is conducted on Small and Medium Industries of Gumelem Coconut Sugar
located in Gumelem, Susukan Subdistrict, Banjarnegara Regency. This study takes the title:
"The Influence of Long Term Relationship, Process Integration, Cooperation on Supply
Chain Management Performance and Its Impact on Competitive Advantage (Study on
GumMem Coconut Sugar IKM)". The purpose of this study was to determine the effect of
long term relationships, process integration, cooperation on supply chain management
performance and its effect on competitive advantage. The population in this study were all
small and medium-sized industries of coconut sugar gumelem in Gumelem Kulon. The
number of respondents taken in this study were 71 respondents. Sample Randon Sampling
is used in determining this respondent. Based on the results of research and analysis of
data using Multiple Regression Analysis and Simple Regression Analysis shows that: (1)
Long term relationships have a positive effect on supply chain management performance,
(2) Process integration has a positive effect on supply chain management performance, (3)
Cooperation has an effect positive for supply chain management performance, (4) Supply
chain management performance has a positive effect on competitive advantage. The
implications of the above conclusions are in an effort to increase customer satisfaction, the
producers should pay attention to various policies relating to long term relationships,
process integration, cooperation. The efforts made are to improve the supply chain
management performance in full in accordance with the needs, policies, trust, cooperation
related to customer satisfaction of coconut sugar gumelem. And also in order to maintain
tight competition in the industrial world, companies must improve supply chain management
performance.

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