The Effect of Product Quality, Service Quality, Customer Value on Customer Satisfaction And Word Of Mouth

AFIF SYAIFUL RACHMAN

Abstract

This study aims to find out "The Effect of Product Quality, Service Quality, Customer Value
on Customer Satisfaction and Promotion of Mouth to Mouth". The population in this study
were Telkom customers of IndiHome. This study uses a sample of 150 respondents. The
sampling technique was carried out by convenience sampling method. Data analysis uses
path analysis. The results of the analysis show that product quality, service quality,
customer value have positive effect on the customer satisfaction of Telkom IndiHome,
Purwokerto, (2) Service quality has a positive effect on the customer satisfaction and word
of mouth

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